From stay-at-home mom

to Co-Founder of one of America’s Fastest-Growing Franchise Brands.

Fuel delivery wasn’t supposed to be my story… motherhood was.

But in the middle of sleepless nights, crosstown drives with a newborn screaming in the backseat,
and a world that had shifted entirely to delivery everything…I asked one simple question:

“Why can’t we get gas delivered?”

And that question changed everything.

Co Founder, Juiced Fuel

Featured on Codie Sanchez’s Main Street Millionaire

President & Founder,
Fuel Forward Foundation

Building a platform for women who want more: more ownership, more freedom, more possibility

Partner With ‎ Caroline

Franchise With Juiced Fuel

THE STORY

The unlikely beginning: seven years at home, a pandemic, and a doodle pad

For seven years, I was a full-time stay-at-home mom, not fully ready, but fully committed. It was lonely at times, beautiful at times, and often both at once. My first pregnancy ended in an emergency C-section. My husband lost his job. We moved across the country in the dead of winter. And somewhere in all of that, I felt myself disappearing.

But motherhood taught me resilience I didn’t know existed. It also taught me this:
You can do something wholeheartedly for your family and still find it incredibly hard. Both can be true.

In 2020, with a newborn in the middle of Covid, we were living out of place, driving 45 minutes each morning to preschool, and constantly on edge. My baby screamed through every single car ride. I didn’t even have time to stop for gas.

One night on the couch, exhausted, Korey grabbed our kids’ doodle pad and sketched out a wild idea:

“What about…Juiced Fuel?”

I didn’t know it then, but that moment would change the trajectory of our lives.

BUILDING JUICED FUEL

A woman in a male-dominated industry, and the moment everything went viral

Fuel. Trucks. Oil & gas. Logistics.
It’s not exactly a space designed for women, and it showed. Being taken seriously was an uphill battle. But I learned quickly that my voice mattered and my perspective was valuable.

When our early marketing efforts failed, I stepped in “just to help.”
And something clicked.

Content wasn’t work; it was creativity, storytelling, and connection.

The brand took off. Engagement exploded. And in November 2023, Juiced Fuel went viral for the very first time.

Our inbox filled overnight with hundreds of messages from people across the country begging us to bring Juiced Fuel to their city; some even sent business plans and investor offers. That was the moment we knew:

This wasn’t a local service anymore. It was a national movement waiting to happen.

THE GROWTH

What started on a doodle pad is now a multi-million-dollar business expanding nationwide

500,000+ gallons delivered
8,000+ deliveries completed
24 franchise territories awarded
Dozens more in pipeline
Charleston surpassed $1M in revenue this year alone

Juiced Fuel isn’t just convenience, it’s freedom.

For parents. For professionals. For franchise owners looking to escape corporate life.
And now, it’s a brand scaling across the country.

Explore Franchise Opportunities

THE WOMAN

Brand

BEHIND THE

Finding purpose in a
place I never expected

The thing I’m most proud of? Who I became along the way.

I discovered my creativity.

I learned how naturally I could build community.

I realized how deeply I love helping others create the same opportunity we did.

And I stopped minimizing the strengths that make me uniquely suited to lead.

Juiced Fuel didn’t just build a business — it built a new version of me.

THE FUEL FORWARD FOUNDATION

Because fuel isn’t just convenience, in crisis,
its survival.

When Hurricane Helene hit, we didn’t arrive with a plan. We showed up with fuel. And within hours, we were completely sold out. People stood in line crying, thanking us, telling us they had no other way to get to work, get supplies, or check on loved ones.

That moment changed me.
Fuel Forward Foundation was born from a simple mission:

Deliver fuel to communities in crisis, so no one is stranded when it matters most.

Over the next year, we’re building a nationwide disaster-relief network that grows alongside each new Juiced Fuel franchise. The business expands the mission. The mission strengthens the business

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